Because you can Reincarnate- Organ & Tissue Donation Advertisement & Branding Campaign
- Swati Mishra
- Nov 15, 2019
- 2 min read
Brand & Tagline
Swati Organ & Tissue Donation
because you can Reincarnate
Concept Note
Because you can Reincarnate When you and your family decides to be an deceased organ and tissue donor, you get a chance to take rebirth in the organ recipient’s body. Though the loss is not repairable, still your family can feel solace after seeing a part of you alive in someone else. Also the donation of organ is entirely irrespective of the caste, color, creed, economic section, and most of the time age. The medium chosen to convey this messege is all art forms so that it reaches to maximum no. of people
The campaign was done as a classroom Project during 4th year, Applied Art (B.FA 2014-18).
Deliverables
Posters
When you look at the recipient, you can feel the donor, because a part of him is still alive in recipient.
Portraits have been made to make it look more catchy. Also the contradiction between the visual and the headline arises the interest of the viewer. Then the sub headline defines the reason behind it.
Credits for Portrait photography (reference)- Pranjal Bhakuni
Advertisement in metro
Posters at hospital reception
P.C- Google
Posters in hospital Waiting Area
P.C- Swati Mishra
Press Advertisements
Double page spread Magazine advertisement (Mock size- India Today)
Before Pull
When you pull the slider the image changes and the caption
States that it is the recipient and the donor has reincarnated as him. It again shows that age, sex, caste hardly matters. The presence of your loved ones can be felt again.
After Pull
Reading magazine advertisement (Bangla Language)
P.C- Swati Mishra
Before Pull
After Pull
Before Pull
After Pull
Illustrations
Just the way an umbilical cord and the womb help in sustaining a life of a feutus, a single organ (that can be transferred) gives life to two people. Therefore, here the vital organ has been shown with the womb sustaining two lives.
Accessory Design for Branding
The Spectacle case
The spectacle case stating that the one who uses spectacles knows the importance of sight very well.
A Wrist Watch
A Wrist Watch showing the importance of wrist
Universal Mobile Cover Stickers
Universal Mobile Cover Stickers promoting the spirit of being a proud Organ and Tissue Donor
Donor Identity card
Donation Pledge form and donor id card
Bus Shelter Design
Guerrilla marketing-
Bus Shelter Design
P.C- Google
Street play
Street play performed by Rangbaaz theatre society on the topic- Organ Donation. The green Stole implies the color of organ donation ribbon Writer- Nitin Dhyani P.C- Rupali Goel
Poems
Poetry on organ donation by Shivangi Kalra and Shashwat Sisodia (kalamkriti- Poetry Society, College of Art)
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